Youtube ad blocker chrome extension8/31/2023 ![]() ![]() ![]() Wildcard – making the price right for a potential acquisition: We have long concluded that Alphabet could and should acquire Eyeo. Deploying an in-house ad blocker would improve Google’s knowledge of this high-value consumer segment, which would facilitate better targeting and consequently create a more appealing offering to advertisers. Insight: Ad supported companies (including Facebook) struggle to understand ad blocking users due to difficulties associated with tracking them. This puts more pressure on Google to build one too, to avoid falling behind functionality-wise in the eyes of consumers. The more browsers that offer ad blocking capabilities, the more consumers will come to expect such functionality as a standard in browsers. ![]() While Chrome allows extensions on desktop, it does not do so on mobile. Opera or UC Browser) or allow mobile extensions for consumers to install third party ad blocking add-ons (e.g. Browser Competition: By now, most major browsers have embraced ad blocking and provide users either with their own built-in versions (e.g. Even more importantly however, if Google’s ad blocker scales, it may be technically able to ‘pull an Eyeo’ itself and lock out all ad networks except its own from reaching Chrome users - who represent nearly half of all browsing traffic globally. Firstly, a built-in ad blocker will help slow the increase of this sum (However, it will not necessarily make it smaller). ![]() Google has been known to pay large sums to Eyeo’s Adblock Plus for its ads to go through. Reasons Revenue: A key reason for Google to deploy a built-in ad blocker is to slow revenue leakage created by the rise of ad blockers. However, there are a number of reasons for Alphabet’s Google to pursue building an in-house ad blocker, despite being heavily dependent on digital ad revenue. The article clarifies that this is not a confirmed move yet – it may or may not go ahead in the upcoming weeks. The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. ![]()
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